A multi-day durian celebration shaped as a city-facing brand experience across culture, footfall and community.
The goal was not just to host a seasonal event. It was to turn a durian-led celebration into a public-facing urban experience that people would notice, show up for, and remember.
Build strong pre-event buzz across digital and traditional channels.
Drive sustained footfall and keep audiences engaged throughout the event.
Create memorable on-ground experiences that celebrate culture and community.
Teased the event through social content, community pages and shareable visual moments before launch.
Built press-worthy and public-facing moments through opening ceremony, live activity and partner presence.
Designed a visitor journey with tasting, family activities, cultural touchpoints and seamless movement.
Connected offline attention with digital touchpoints so visibility could continue after the visit.
City crowd, leisure zone and public energy in one frame.
Opening protocol turned into a visible public moment, not a silent formality.
After-dark programming extended the life of the event and widened audience appeal.
从策略到执行，真正有分量的案例不是讲得多漂亮，而是能不能把人、空间、内容和品牌关系接起来。
